With over a decade of experience in Product, UX, and UI Design, I have worked with leading UK brands like Barclays PLC, Thomas Cook and Boohoo, shaping intuitive and impactful digital experiences. My expertise covers the full product design lifecycle - from problem framing and ideation to high-fidelity prototyping, user testing and implementation.
I thrive on translating complex user needs and business objectives into elegant, user-centric solutions. My portfolio spans diverse industries, cultures, and languages, driven by a deep empathy for users and a strategic balance between design excellence and business goals.
As a hands-on problem solver, I lead design projects end-to-end, collaborating with multidisciplinary teams to drive innovation through creative exploration and data-driven decision-making. I oversee UX/UI execution and work closely with development teams to ensure seamless implementation.
💬 I speak four languages, learning Spanish as my fifth!
🎶 Singer/songwriter in my spare time.
☕ Avid lover of good coffee, sunshine and music.
🏡 City-dweller dreaming of the countryside.
Here are a couple of my recent projects.